Thomas Franks

When a rising electronics brand introduced its line of noise-cancelling headphones and portable chargers, their Amazon storefront wasn’t delivering the visibility they needed. That’s when they turned to SpectrumBPO. Instead of relying on generic listing tweaks, the agency restructured the catalog with targeted keywords, revamped visuals that emphasized durability and design, and rolled out data-driven ad campaigns aimed at tech enthusiasts. Within weeks, the brand saw a measurable lift in both search rankings and repeat customers, proving that strategic management makes the difference in a competitive electronics market.